Creative strategist building unforgettable brand moments across eCommerce, culture, and community.

I’m Maya Juchtman—brand leader, retention strategist, and producer of campaigns, shoots, and events that people remember.

Hecate Marketing was born from my desire to support companies across all these areas of expertise, offering a consulting practice where brands can access strategic retention, creative campaigns, and community-driven experiences under one roof. With over a decade of experience across branding, retention, creative production, and customer experience, I thrive on blending storytelling with systems that scale. Whether building campaigns, rethinking lifecycle flows, or producing high-touch events, my work combines imagination with measurable growth.

I’m based in Brooklyn, where I split my time between being a pet parent of four and getting lost in fantasy novels. Growing up as a diplomat’s kid, I lived in 14 different places, which taught me how to adapt quickly, connect with all kinds of people, and turn strangers into friends. That global perspective now shapes how I build brands and communities that truly resonate.

At the end of the day, I care most about collaboration. My goal—whether I’m leading a campaign, producing a photoshoot, or hosting an event—is to bring out the best in every team and create work that feels both strategic and unforgettable.

If you’re looking for a partner who blends adaptability, strategy, and a dash of whimsy—I’m your person.